Reasons of Being a Stan...
Admiration for their idols' personalities and works
Meaningful friendships formed within fandoms
The joy their idols bring
An escape valve and a genuine
moment of happiness.
Longevity of Fandom:
It's a lifelong habit for most fans. It usually starts at a young age and lasts for more than a decade.
Being a stan can positively influence mental health and
emotional well-being
When coping with emotional distress,
40%
of stans find comfort in listening to their favorite music
38%
prefer watching their idols on variety shows
12%
choose to talk to friends with shared interests
Psychologist Camila Carota believes being a fan helps develop social skills and build support communities.
"Starting interpersonal relationships with a common topic helps break the ice. This way, you avoid typical conversation starters, and from that initial common topic, friendships can develop. Conversations can easily evolve from discussing an idol to sharing daily life situations."
Research has shown that going to concerts or watching movies featuring your favorite artist generates positive feelings, creating affective memories that benefit the fan's mental health.
Core Value of Fandom
Sense of belonging
Boost
self-motivation
Fulfil the
desire to share
Sense of belonging
In a world filled with hatred, forming bonds with others who share your passion for an idol provides a sense of acceptance and belonging, which can alleviate loneliness.
Desire to share
40%
40% of fans immediately check for new announcements and share them on their stan pages, showing their proactive engagement and enthusiasm.
Self-motivation
Stans are self-motivated to organize fan events, create content, translate artists' works, and make fan merchandise. Their main goal is to promote their favorite artists and share happiness with others who have similar interests.
Fandom Economy
Streaming
42%
fans express their readiness to stream it on streaming platforms.
IN 2023...
Over 60% of global music revenue came from streaming. With 41.77% of fans ready to stream new albums, they are definitely contributing to this growing trend.
Album
25%
eagerly anticipate pre-saving and purchasing the CD.
Merchandise
62%
fans are willing to purchase if the price is reasonable.
Dream of Stan
Every stan dreams of seeing their idol in person at a concert or fan meeting. These events are significant moments for them! However, factors like finances and scheduling play a crucial role in making this dream possible.
28%
need to check availability
34%
join if the event is affordable
21%
enthusiastic about meeting new friends
This highlights the importance of accessibility when organizing events, ensuring everyone has the chance to participate.
Dream Interactions with Idols
Stans always dream about meeting or interacting with their idols. For many, this is the ultimate fan experience. Desired interactions include attending concerts, exclusive events, video calls, receiving personal letters, or even comments on social media.
57%
Fan meeting or concert
23%
Private video call
13%
Autographed letter
7%
Video message
Stories with idols:
It's Time to Show Your Support!
#SharingIsCaring
Share this report with your friends and family to show them how important being a stan is to you. Sharing is caring!
#TakeAction
Action speaks louder than words!
Get a SuperFans Merch
Stanly invites you to join our charity campaign to a mental health awareness organization to raise awareness of the positive impact of fandom. You can choose to purchase our SuperFans Merch or simply donate to the organization. All proceeds, after deducting production costs, will be donated.
Let's make a difference together and celebrate the joy and positivity that fandom brings to our lives!
This report is powered by Team Stanly and co-created with our users (aka International Stans Day Committee)
Jessica
@Jessica🌝
Kate
@kate
Jan
@Jan
Kaili
@kaili
Ana
@Millennialnani
Micah
@mouze
Thamyres
@kyliejenner
Yun
@Miss_Yunz
Amanda
@amandaperes
AJ
@AahanaJohri3
Samilsha
@Samiksha_johri
Camila
@carsonfavs
And thanks to the contributions of all stans who have participated in the Stan Personality Test, user interviews and all fan clubs who always support Stanly.